iSpy: Chapter 3

The Taylor System:

Frederick Taylor is seen as the father of the complex algorithms that keep track of everything we watch on TiVo in order to suggest other shows we might like. He is a scientific management pioneer. In the workplace, Taylor would stand over employees with a notepad and a stopwatch. He would record the time it took people to accomplish their tasks.

Taylor however, did more than just stand over his employees with a notepad and a stopwatch. Taylor fine tuned his workers and the division of labor in an information intensive process. His techniques and methods of working helped create mutual interests between both management and labor. This refrain that Taylor created, carried over into the marketing realm, where, once again, asymmetrical monitoring is presented as a way for achieving harmony between in this case marketer and consumer.


-


Since we love this debate so much, does this harmony Taylor created tie into our facebook debate? Is a harmony created between marketer and consumer when the internet follows us and advertises on the side of our facebooks?